Just before Thanksgiving, I found myself having an email conversation around an interesting Harvard Business School post regarding Spanish uber-chef Ferran Adrià and his world-renowned restaurant elBulli. The conversation started with this quote from the article:

“Adrià says he doesn’t listen to customers, yet his customers are some
of the most satisfied in the world. That’s an interesting riddle to
consider.”

One of the conversation’s participants, Phil, then noted that

“All indications point to Apple/Steve Jobs using the same strategy. El Bulli isn’t at all a mass market success, but the other is. Interesting indeed.”

Gastronomy and my favourite computers, together at last? That really got me going…