Props to eyeteeth for reminding me of something appalling which I first saw about a month ago, and completely failed to muster the time/energy to write about.

The item in question is a Lexus advertising campaign, whose tagline is…

A Strong Want is a Justifiable Need

Part of the problem with writing about this is that it’s so utterly horrible that it defies rational thought. Paul at eyeteeth probably chooses the best path in offering a picture of the offending ad with only a title offering commentary.

But after a few minutes, I realised that I could probably have some fun with the idea, so I dashed off a letter to Lexus’s “General Requests” email line, as follows…

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